Shopify Empowers Brands to Go Global

Shopify: Case Study on Independent Branding

In today's fiercely competitive global marketplace, brand development relies not only on product innovation but also on robust digital platforms to support market expansion and consumer engagement.

Halodental and Daylight exemplify how brands can leverage Shopify's capabilities to enhance visibility, optimise user experience, and achieve efficient brand dissemination and market expansion. Their success stems not only from precise market positioning and technological innovation but also from their mastery of Shopify for global branding and user engagement.

Their success stems not only from precise market positioning and technological innovation, but also from their mastery of Shopify's tools for global branding and user engagement.

Halodental: Redefining Oral Health Experiences Through Intelligent Technology

Halodental specialises in premium oral care devices and digital solutions, upholding "professional expertise as its foundation, technology as its wings" as core values.

Leveraging Shopify's multi-dimensional tools and global ecosystem, it has launched products including electric toothbrushes, smart water flossers, and oral scanners onto international markets.

• Precise Market Positioning:
Halodental targets health-conscious households and professional dental practices, launching products like ultrasonic electric toothbrushes and AI-powered gum health monitors. Leveraging Shopify's multilingual sites (English, Spanish, Japanese) and localised payment integrations (e.g., Apple Pay in North America, SEPA in Europe), the brand precisely targets European, American, and Asia-Pacific markets. Regionally tailored content includes "Orthodontic Care Kits" for Asian markets and "Family Dental Clinic Partnership Programmes" for Europe and America.


• Global Brand Communication
Through Shopify's 3D interactive displays, users can dissect the internal structure of electric toothbrushes online to understand sonic motor technology. AR functionality simulates cleaning trajectories within the oral cavity, visually demonstrating gum protection efficacy. The brand narrative centres on "a decade of dental device R&D expertise," reinforced by user case studies (e.g., "80% reduction in gum bleeding") to underscore professional reliability. The official website incorporates an "Oral Health Self-Assessment Tool" to generate personalised care plans, deepening the brand's sense of mission.


• Brand Narrative and Consumer Trust
Shopify analytics enabled Halodental to identify high-potential markets (such as growing demand for premium oral care in the Middle East). Targeted Instagram advertising for "Family Oral Care Sets" precisely reached young parents. Collaborative content with dental KOLs and health influencers (e.g., "Preventing Childhood Tooth Decay") achieved viral reach across YouTube and TikTok.

Daylight: Redefining Visual Wellness Standards with Natural Light Technology

Daylight specialises in eye-care display technology and smart office equipment, championing the core principle of "natural light, zero fatigue". Leveraging Shopify's visualisation tools and global support, it has established products like e-ink displays, blue light filter screens, and smart reading lamps as benchmark solutions in the healthy office sector.

• Precision Targeting
Daylight focuses on office workers and the education market who engage in prolonged screen use, launching products like high-resolution e-ink screens and adaptive brightness-adjusting desk lamps. Leveraging Shopify's regionalised sites – such as the "Remote Working Eye Protection Bundle" for Europe and America, and the "Online Learning Equipment Special" for Asia – the brand rapidly established its image as a "visual health expert".

• Global Narrative
Through Shopify's augmented reality simulations, users can preview monitor placements on desks online, adjusting dimensions and lighting modes (e.g., reading vs. work modes). High-definition videos showcase the entire production process from optical modules to blue-light-reducing coatings. The official website features an embedded "Eye Fatigue Index Test Tool", enabling users to generate bespoke eye-care recommendations with a single click. The brand narrative deepens technical credibility through the "Natural Light Simulation Lab" documentary, complemented by user case studies (e.g., "Programmer experiences zero fatigue after 10 daily hours of screen use").


• Interactive brand experiences bolster user loyalty
Daylight leverages Shopify's membership system to launch an "Eye Protection Points Scheme" – users sharing office environment transformation case studies can redeem exclusive optical filters. On-site reviews highlight authentic feedback (e.g., "E-ink screen with no glare, no eye strain even after prolonged use"), while email marketing pushes the "Eye Protection Posture Guide", boosting repurchase rates by 35%.

Shopify Empowers Global Brand Expansion

During their independent store branding journeys, both Halodental and Daylight leveraged Shopify's robust capabilities to achieve global brand expansion while enhancing the customer shopping experience.

• Multi-region switching & localised shopping experience
• Product Display & Interactive Experience
• Customisable Checkout Interface & Payment Solutions